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Sunday, March 21, 2004

  All right. I was impressed by the seminar. I actually learned some stuff. They had this thing called a "Reverse Search Engine." After about an hour of searching for it, I was ready to give up, but then i found it. I started thiking about this company and that maybe I over estimated their worth. After all, they are using web rings to create traffic. They also described vertical portal and horizontal portals. All of it sounded a lot like terms made up to make them sound smart. I don't know I've got to do some more research, but the one thing that stuck out in my mind?
  That Reverse Search Engine they claimed they had. They claimed that they could tell you how many times a word had been searched in a day. The truth is that Overture does this for free. Overture sells pay-per-click advertising on it's site. (I think.) So they let you use it to see what words work. Turns out that this web design knows a few tricks, but really they aren't as slick as they try to appear. Once again, these are things you can do yourself.
  Overture calls their Reverse Search Engine the Search Term Suggestion Tool (Here is the bare bones version.)
Welcome to Pandora's box y'all. Until tomorrow.

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